SENIOR BRAND COPYWRITER

Neosava is a premium wellness brand based in Indonesia, specializing in high-performance yoga mats and thoughtfully designed practice tools for modern practitioners.

We focus on long-term quality, elevated experiences, and intentional design. Beyond products, Neosava supports yoga studios, coaches, corporate wellness programs, and community-led events across Indonesia.

We are committed to building connection, performance, and sustainable growth through quality-driven initiatives and meaningful partnerships.
THE ROLE

This is a remote position for a Senior Brand Copywriter. You will define how Neosava speaks. From campaign narratives to paid media hooks, from long form editorial pieces to product pages, you will craft language that strengthens both brand equity and commercial performance.

You are not here to write captions. You are here to build a voice.

WHAT YOU WILL OWN
  • Develop Neosava's brand voice and narrative architecture
  • Write high converting paid ads for Meta, TikTok, and marketplace platforms without compromising tone
  • Craft long form editorial content for Journal, blog, and campaign essays
  • Write landing pages and product pages with strategic clarity
  • Build campaign storytelling frameworks, not just taglines
  • Translate growth strategy into persuasive and emotionally intelligent language
  • Ensure tonal consistency across all brand touchpoints
WHO WE ARE LOOKING FOR

You likely come from:

  • A strong creative agency
  • An editorial media background with commercial exposure

You have:

  • A strong portfolio demonstrating both editorial depth and performance results
  • Experience writing for e-commerce brands
  • Understanding of conversion metrics such as CTR, ROAS, and funnel behavior
  • A refined sense of tone, restraint, and positioning
  • The ability to move between poetic storytelling and sharp commercial clarity

You understand that luxury is built through clarity and intention. You understand that narrative builds loyalty. You understand that performance without brand erodes long term equity.

THIS ROLE IS NOT
  • A social media caption writer
  • A content admin
  • A junior copy role

This is a strategic storytelling position within a scaling premium brand.

APPLICATION REQUIREMENTS

Please send:

  1. Portfolio including short form and long form work
  2. Two to three campaigns you are most proud of and why
  3. Measurable results influenced such as revenue, ROAS, engagement, or growth
  4. A short writing sample: Rewrite Neosava's positioning in your own voice in a maximum of 300 words

Send applications to: careers@neosava.com